Lightwave wetsuits represent a true innovation within the watersports market. They protect the users’ body, mind and equipment during sporting activities. The product features a hydration bladder, UV indicator, fully waterproof pockets and rash prevention system. The whole user experience has been enhanced and safety levels have been taken to a new level.

A strong user centred design approach was taken during the project with personas, scenarios and storyboards being created throughout the design process based on real users and an in-depth analysis of their needs...