Client: 3 Patas
BUSINESS CONSULTING, DESIGN STRATEGY, MARKETING.
Consulted across a broad spectrum of the business; business model design, digital/social media, communication and PR strategy, marketing and design. Oversaw successful product launches.
Provided digital media, communication and PR consulting in order to devise a clear strategy to help grow the 3PATAS brand, attract clients and boost sales of their products. Notably, 3PATAS won two of Spain's prestigious Delta Awards with their 3x3 table and have gained attention in the world's most respected design blogs and magazines.
3PATAS is a creative product design studio made up of Carla Neila, Isabel González and Santiago Hermosín. The studio is based in Barcelona, Spain and was born in 2010 with 3 strong projects presented at Super Studio Piu, Milan Design Week 2010 and the Casa Pasarela fair in Madrid. 3PATAS were then selected to exhibit at the Nude Generation exhibition which showcases up and coming designers as part of Valencia Design Week 2011. They received an outstanding response, with Spanish magazine 'Diseño Interior' naming them as the emerging talent and one of Spain's largest newspapers 'El País', naming their 3x3 table as one of the highlights of Valencia Design Week. Since then they've presented at the Stockholm Furniture and Light Fair and have also unveiled new collaborations at the Frankfurt Design Fair.
Photos: The 3PATAS team, 3x3 Table by 3PATAS.
- SUCCESSFUL STRATEGY LEAD 3PATAS TO GAIN INTERNATIONAL PRESS COVERAGE, INVITATION TO WORLD'S LEADING DESIGN FAIRS AND WORK WITH A BROAD RANGE OF CLIENTS.
- 3X3 TABLE WON 2 DELTA AWARDS AND IS NOW PART OF A PERMANENT COLLECTION AT THE BARCELONA DESIGN MUSEUM.
SANTIAGO HERMOSÍN, CO-FOUNDER OF 3PATAS DESIGN STUDIO, SPAIN
"Since I met Tom Allen in the Master of Product Design in 2007 at Elisava, I realised he was a person who stood out for his design knowledge and restlessness to make things happen.
When I co-founded the design studio 3Patas along with Carla Neila and Isabel González, we hired Tom to help us create a strong digital media, communication and PR strategy. Our collaboration was a complete success with a strong impact being made in the media during the launch of our 3x3 table produced by Francesc Ros. We appeared in a large selection of international design blogs, webs, magazines and prestigious Spanish newspapers. With the ball rolling, the same product won two 2012 Delta Prizes.
His knowledge of design and social media was a great advantage for us. Each day our platforms grow, and more importantly, more potential clients discover who we are. 3Patas is no longer unknown in the design world and this is largely due to the results of Tom's effective work."